If you could improve your email response rates by 558% would you do it? Stupid question, obviously you would. The solution is easier than you think: switch from sending emails to sending LinkedIn messages to your prospects. In a recent experiment, where one social selling expert sent out 100 InMails and 100 emails and made 100 phone calls, LinkedIn responses outperformed e-mail by 558% and phone by 209%.The lowest cost per registration was also LinkedIn. This is not that surprising given that we live in an era where messaging/chat is king. Messaging has come a long way since Samuel Morse sent the first Telegram in 1884, and even since the days when people IM’d over platforms such as AOL and MSN Messenger.
We’re now living in the golden age of messaging where platforms such as WeChat allow you to hail cabs and book movie tickets through the app. This golden age extends to business communication, with more and more companies choosing to use messages instead of email as part of their social selling strategies.
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