That’s a real LinkedIn message I received last week. In case you haven’t noticed yet, my name is not Anna. I also have no interest in fashion. That’s what I call an epic fail. If you’re going to send a LinkedIn message, you can at least get the person’s name right, and not copy and paste the entire message across multiple accounts (I imagine I’m not the only person on their marketing list that got the “Hi Anna” message).
Whether it was a software malfunction, or just a simple copy-paste error, there is nothing that is going to negatively affect your social selling efforts quite like the blunder above. LinkedIn is full of spam messages from people you’ve never heard of promoting brands and products that you’ve never shown any interest in, all under the guise of Sponsored InMail. Don’t be that person, instead follow our tips below on how to send a LinkedIn message so you can optimize your social selling efforts without being spammy.
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