LinkedIn currently boasts over 560 million users. And to think roughly 11% of these are senior-level influencers (plus, 40 million users are in decision-making positions), social selling cannot be regarded as another entry into the list of worthless sales buzzwords.Its traction brings us to today's discussion: how and why social selling on LinkedIn works. Many studies and research show a link between social media and dopamine—the neurotransmitter (or chemical messenger) that creates feelings of pleasure and rewards you for repeating a specific behavior.
In that, cuddling your partner and being involved in social media engagements have the same effect on our brain. If your goal is to enable an ampler sales prospecting method or streamline your overall sales process, what can you do with this vital info?
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