Mid-South Aluminum Company, Inc. was established in 1958 by E.W. Fielder and joined the Better Business Bureau as one of its charter members in 1961. They began their association with local television in 1962 with Country Junction hosted by Smiling Eddie Hill, who coined their trademark phrase, "Don't Put It Off, Put It On." For the next 30 plus years Mid-South was a mainstay on the iconic Ralph Emery Morning Show on WSMV where the live commercials were as much a part of the entertainment as the musical guests.