Founded in January 2018 by Richard C. (Calvin) McNeely III & Zachariah (Zach) Yelle, Runningboards® Marketing (RBM) emerged from the development of a marketing plan for a restaurant in Northern NY. While researching various strategies for the restaurant, Calvin stumbled upon a digital mobile billboard truck, which became the inspiration for DAV® (pronounced “dave”), RBM’s Digital Advertising Vehicle. Built on a Ford Transit chassis, DAV has three independent, high-resolution LED screens. The team decided to own their software so that they could continue to develop it as new needs arise. Some of the features that are currently in development are geofencing, tracking where ads play, and tracking how many vehicles/people go by DAV.