Visit Whaling City Mazda and Experience the Whaling City Difference. We have a large selection of New Mazda Vehicles, Mazda Certified Pre-Owned Vehicles, Used vehicles and a state of the art Mazda Service Center Boasting the Best Mazda Technician in the Nation (2019) as well as , Mazda parts and Mazda financing. Located in New London, this Mazda dealership is located at 471 Broad Street.