S’MAC opened its doors in 2006 and was the first ever restaurant to be devoted exclusively to mac & cheese. The idea behind S’MAC was to elevate macaroni & cheese from a perennial side dish to the status of a meal in and of itself. When we first conceived of the idea, we believed that it could grow into something much larger than a single restaurant. Little did we know that upon opening our doors, we would be transformed from an unknown, small, edgy East Village restaurant to a high-traffic, high-volume restaurant with a cult following.