Contemporary Art is an emerging art style, which was born in the U.S. at the time when several prominent artists started creating work that took a strong stance against the highly commercialized modern art styles of the time. Such artists include Jasper Johns, Morris Louis, Frank Stella, David Aberg, Pollock, Mark Rothko and many others. Though these artists have broadly shared opinions on various topics, one of them who has consistently rejected the commercialization of art has been the so called "Formalists" or the "Minimalists". The works of such artists have been criticized for exhibiting an over-referential approach to the art style and some of them have also been accused of fetishizing the form of art, reducing it to a purely decorative object.