NYC HALAL IS A RESTAURANT CHAIN SPECIALIZING IN HALAL-CERTIFIED OR HALAL-STYLE FOOD. THE BRAND EMPHASIZES BOLD FLAVOURS, GENEROUS PORTIONS AND LATE-NIGHT HOURS. THE MENU DRAWS ON NEW YORLK STYLE HALAL STREET FOOD SENSIBILITES (E.G., PLATTERS, GYROS, BURGERS, SIDES, CHOPPED CHEESE, PHILLY CHEESESTEAKS) MIXED WITH MORE CASUAL AMERICAN FLARE.