Factory Direct Furniture LLC is a wholesale furniture outlet owned by Rod Perkins, who vacationed along the Emerald Coast for years. In doing so, he saw a need that no other company has yet to fill. There is obviously a need to furnish thousands of condominiums and resorts nationwide. Once you see that need, ask yourself: "Who helps the thousands of condo owners, resort managers, and time share personnel?" Someone needed to step in and do the job. Factory Direct Furniture LLC is not a furniture company; we're the most trusted wholesale furniture dealer in the area.