Groove is a uniquely cool, upscale, and fun adult store in Uptown Phoenix. We specialize in beautiful naughty attire, adult party games, intimacy-inspiring products, sexy gifts, and all areas of erotica. Our helpful, well-educated staff is committed to ensuring our guests have an excellent experience shopping our extensive selection of nightwear, exotic toys, vibrators, and adult toys. Groove lingerie has naughty to nice and petite to plus size and a curated selection of the best sex toys. We have a huge section of romance and erotic fiction books, instructional books that can enhance your sex life, great adult party games, and romantic gifts, and our bachelorette gifts are hilarious too! Visit our location in Uptown Phoenix today!