Welcome to Lou Bachrodt Auto Mall! We are your premier BMW, Volkswagen, Chevrolet, Buick, and GMC dealership in Rockford, IL. We're open according to our daily hours or by appointment. Our family-owned and operated business has been serving the community for over 60 years. We offer a wide selection of new and used cars, trucks, and SUVs, as well as financing, service, and parts. We are committed to providing our customers with an exceptional car-buying experience. Stop by today and let us show you what we can do!