Reach 1,000,000 people for $200! Pretty simple huh? Business is complicated and confusing enough. Every aspect of business seems to have its own language from accounting to inventory to payroll, and advertising is no different. It seems sometimes that all this jargon is used to hide the facts or mislead people and marketing does this particularly well. While researching competitive advertising methods for this very site I was hard pressed to figure out what the cost per 1,000 readers was in several newspaper rate cards and I've been in the business for years! Let us take the mystery out of it for you??? mobile advertising (like on taxis and buses) is: HANDS DOWN THE LEAST EXPENSIVE WAY TO REACH THE MOST PEOPLE.