Ruidoso Ford has proudly served New Mexico drivers since 1988 with a customer-first approach backed by numerous local honors and Ford Motor Company’s President’s Award. As a trustworthy Ford dealership in Ruidoso, NM, we make it easy to shop a great selection of new Ford favorites like the F-150, Explorer, Escape and Bronco models, plus dependable pre-owned vehicles from Ford and other brands. Our award-winning team has been voted Best Customer Service and Best Automotive Repair, as well as Best Auto Dealer and Best Place to Work by the Ruidoso News. Additionally, every new or used car purchase comes with Free Lifetime Maintenance covering oil changes, safety inspections and tire inspections, plus a free car wash with each service visit. With Mobile Service, free pickup and delivery and a deep commitment to community involvement, we’re here to support you long after the initial sale.