A few years back, a small group of entrepreneurs from Utah, “UTAHENEURS”, gathered in my office to start the weekend with a CRAFT cocktail hour. As usual, we were discussing what was going to be the next big thing in start-up business.
I had just turned 50, the oldest in the group, so in reality the topic that evening was more about pursuing ventures that were in line with our life passions before our time was up!
As the conversation (and the drinks) continued to flow, the group discussed the things we found to be important in living our lives … like living purposefully in wild Utah among the Wasatch and Uinta Mountains, enjoying all the outdoor recreation Utah has to offer, and imbibing in fine hand crafted spirits.
As a long time skier, cyclist, and fisherman, I proclaimed that I knew precisely what the gang should do. “Let’s build a world class distillery in Salt Lake City … we may not make a dime, but at least we’ll be pursuing our passions, our outdoor lifestyle, and drinking only the finest hand-crafted spirits from our distillery.”
The rest they say is ancient history.