A coach is someone who supports you in achieving personal and professional goals by providing guidance and support. Many highly effective people have hired coaches to keep them focused, oriented and in a positive frame of mind. Small business professionals need a coach more than anyone.
Most people need a coach to reach their potential. Someone has to reach you and convince you to change bad habits. Having a coach who helps you adopt effective habits is the surest way to achieve what you want. Self help books and audio tapes lack the most important factors for positive change, namely feedback and accountability. Without these critical factors, self help has little chance of succeeding in helping you adopt the necessary changes.