The communities we chose to start our business in were communities familiar to us and which had been a part of the majority of our lives. We went to school in these towns, we worked in these towns, we played in these towns and we raised our kids in these towns. Coming from small communities, from the beginning our goal was to provide the towns we chose to open facilities in, a clean, well-equipped fitness facility they could enjoy coming to and be proud to have as part of their community.