In 1975, Wayne Schmidt, Sr. started Suncoast Chrysler Plymouth Inc.. His two sons, Phil and Wayne, Jr., starting working at the dealership in 1979 and 1981. Over a period of time, the Schmidt family has added the Jeep franchise in 1998 and the Dodge and Ram line in 2009. In 2010, the Schmidt family did its 3rd renovation. The building has been transformed into a state of the art facility for its customers and employees.