Founded in the 1940s by Leonard Rydell, the Rydell Group began in Montgomery, MN. Leonard’s core values, "Leonardisms," still guide the company. In 1976, his son Wes took over, introducing a revolutionary "one price, no haggle" policy. This transparent approach continues at locations like Okoboji Motor Company, offering Chevrolet, Toyota, and Buick models.In 1980, the Rydells began a unique tradition of helping managers become independent owners, starting in Mandan, ND. This mission of empowerment has fueled massive growth. Today, the Rydell Group spans 83+ dealerships across 17 states, proving that putting people first is the best way to drive a business forward.