Our J&P Cycles location at 1650 Lazelle Street is a must visit during the Black Hills Motorcycle Rally in August. During the rally, our Sturgis location becomes exclusive headquarters for many of the top brands in motorcycle parts, accessories and gear. Riders can meet with factory representatives, touch and feel new products, and even have them installed on site. Visit JPCycles/events for the most current list of exclusive offers and promotions during the rally. You haven't fully experienced the Black Hills Motorcycle Rally until you've visited J&P Cycles in downtown Sturgis, South Dakota!