My business is different from most. Instead of selling a product, I am attempting to sell an Idea. The Idea is that molecular evolution moved from randomness toward order because ice-like linear elements of hydration, which form in cubic ice conformations on lipid and poly-ionic surfaces, by moving rapidly (within 10-10 seconds) from low into high-energy hydrogen-bonding, withdrew energy from those surfaces and moved molecules within them into more ordered forms. In fact, it is this same transformation which provides the integrated order between molecules and water in living cells. The Concept was introduced in “The Matrix of Life” in 1991 and validated experimentally by 4D ultra-high-speed electron crystallography in 2010.