HUSTLER Hollywood is unlike any other erotic store in the nation. Located in West Hollywood, our flagship location sits along Sunset Boulevard. Education is our top priority; our staff is trained directly by our trusted vendors to provide our customers with open, objective information and support. We’re known for our clear values and openness to different expressions. The first HUSTLER Hollywood store opened on the world-famous Sunset Strip in 1998 with a mission to adapt the HUSTLER reputation into an accessible lifestyle brand. We’ve stuck by that mission ever since. Shop your favorite toys and other products in our West Hollywood store, and fulfill your fantasies.