I chose a BRAND; to branch the hype and focus from many entrepreneurs and business owners; having the same niche. A BRAND gives meaning behind the work/services. I chose D.i.f.4.r.a.n.t, to stand out, rather than blend in. The goal is "Building Our Land Dreams", we are constantly losing our way, to pave a path to remembrance and development. Our communities, schools, neighborhood, friends and family, including strangers; are in need of recognition. We are in this battle, to fight for ourselves. But, D.i.f.4.r.a.n.t ClothingCo chose to be the outkast, and create something that will benefit our peace, fight our struggles, bring structure and leadership to the world, that gives all individuals the RIGHT. Right to live free, express freely, available resources and guidance, financial stability and love. We fight for these rights, we positioned the company; To be the difference, in society.