Primary Insights was founded by Elaine Parkerson in 1989 with hand-me-down office equipment and a strong vision of doing leading-edge, customized, results-oriented qualitative research. Today Primary Insights is a qualitative research company serving both small and Fortune 500 clients throughout the country. We've grown in size, revenues, and experience. Most importantly, we've grown in our ability to service a wide variety of client needs through creative application of all aspects of qualitative research and our in-depth understanding of people and consumer trends.