Get Traffic and Business from Google Local Search. Local SEO is all about increasing your local search visibility. The idea is to help your brick-and-mortar store, or service-area business, show up in the local search results. By which we mean google local search results, Google maps local finder, Google My Business listings, and more. So that your potential customers can find what they’re looking for.. you! This gets you more leads, more calls, more organic traffic to your website and more foot traffic to your location – if you have one.