Digital marketing, also known as online marketing, is the marketing of brands to connect via the web and other various forms of electronic communication to potential consumers. This includes not just email, web-based marketing, and social media, but also text and multimedia advertisements as a promotional marketing channel. In short, it is the incorporation of technology into the promotion process and is often used as a way to engage the consumer and build brand loyalty. Here are some of the benefits of how this strategy can work for you.