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Wakayama Prefecture is located in the Kansai region with convenient access from Kansai International Airport, and borders Osaka Prefecture to the north and Nara and Mie Prefectures to the east. Blessed with abundant nature, the prefecture offers a wide variety of waterfront activities such as canoeing, rafting, and fishing. The area is also known for its numerous high-quality hot springs.

Koyasan, the sacred site of esoteric Shingon Buddhism, and trekking along the Kumano Kodo, which is a path tha heals as you walk along it, are also recommended ways to experience the precious culture unique to Wakayama Prefecture. The area is registered as a World Heritage Site as "Sacred Sites and Pilgrimage Routes in the Kii Mountain Range," and is attracting attention from both inside and outside of Japan.

The fishing industry is also thriving, with tuna from Nachikatsuura and bonito from Shirahama, and one of the pleasures of traveling here is to fully enjoy fresh gourmet foods in each season. The mild climate is ideal for the cultivation of fruits such as mandarin oranges and plums, and the area is also known as the "Fruit Kingdom".

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