America, 1968. Susie and Doug Tompkins were driving through California in a station wagon full of their homemade fashion. They sold these items of clothing in an unconventional manner ? from the backseat of the vehicle. The very first customers were already excited about this new fashion because they sensed the special charm and the lifestyle hiding behind it. And thus, the hour of birth of one of the most successful lifestyle brands in the world reflected precisely what its name says: Esprit