Rogelio “Roger” Cerdeña (RC) was only 15 years old when he started out as a member of the ranks of different Funeral Homes in Pasay City in 1965. Eventually,RC became among its funeral directors, before venturing on his own as a Funeral Service Organizer in the mid-1980s under the name and style of RC Funeral Director Special Services.
Since then, RC handled the funeral service organization requirements, including repatriation of remains or ashes, of foreign nationals through the requests and authority of various embassies. Exceeding the stringent expectations, RC earned the trust and confidence of different embassies through the years.