Started in 1994, RIDE Inc. was one of the pioneers to specialize on products catering to the growing SUV (Sport Utility Vehicle), Pick-up truck and 4x4 Off-Road market. RIDE Inc. now distributes many different well known brands in the 4x4 and off-road community. Namely, JAOS, WARN, Safari Snorkels, Pro Comp Suspension, Speedliner, Pace Edwards, Draw Tite, and many more. It is also the exclusive agent for Alpha pick-up truck canopies in the Philippines.