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Grido Helado
4 Nro 1169 Esquina Diagonal 79 | 1900, La Plata, Buenos Aires
Más información de Grido Helado
A comienzos del siglo veintiuno, y gracias a una buena interpretación de la coyuntura del mercado heladero, la familia Santiago comienza a fabricar en la ciudad de Córdoba una nueva línea de helados orientada a los sectores medios de consumo, hasta entonces carecientes de opciones económicamente accesibles y de alta calidad.Bajo la marca “Grido”, esta familia con 70 años en el rubro comienza a satisfacer así una demanda insatisfecha en la plaza cordobesa, lo que propicia un rápido conocimiento de la cadena, principalmente en la zona oeste de la capital, en donde se concesionan las primeras 10 heladerías.
Esta política de precio-calidad posiciona rápidamente a la marca como una opción ideal para el consumo de helado en la ciudad, incrementándose sostenidamente la demanda por parte de la clientela local. La decisión de instalar puntos de venta en zonas periféricas, y de mantener abiertos los locales durante todo el año, generan un marcado cambio en los hábitos de consumo.
Un año después de su nacimiento, Grido explota comercialmente gracias a la aceptación de miles de consumidores, quienes a diario se vuelcan a sus heladerías. En unos pocos meses se alcanzan los 50 puntos de venta, meta fijada originalmente para el largo plazo.
A partir de ese momento la marca muestra un excepcional desarrollo territorial y de organización, llegando a las principales localidades de la provincia mediterránea y posicionándose con el paso de los años en veintidós provincias argentinas y en los países vecinos de Chile y Uruguay, con más de 1070 franquicias en total.
En apenas doce años, Grido marcó un antes y un después en la historia de los helados en el país. Detrás de aquel gran sueño que dio origen a la marca, se encuentran interminables horas de trabajo y una apuesta permanente por el crecimiento.
Dirección y teléfono de Grido Helado La Plata
Última actualización:
2017-03-05 19:00:30
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