Back in 2010, our founder Dan set out to create a business that he was genuinely passionate about; something that inspired him to live to work. He sat down with a piece of paper and wrote the three things that he wanted to define his work and lifestyle: surfing, travel and good times. A lifelong lover of coffee, he decided a good place to start would be to brew a batch he'd want to drink every day, and thus, Fonzie Abbott was born.