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Why online marketing? To put it simply, the game has changed. Every year more and more businesses are moving to a digital format and you can bet that some of those who are making the move are your competitors. It’s no longer enough to just have a website and buy some basic out of the box advertising. Website traffic is now dictated by who gets the top result on the search rankings, and to the winner go the spoils. Think of the amount of times you’ve Googled a product or service, then think about how many times you ever made it to the second page before you found what you were looking for. Search engine optimisation or SEO rules the success of modern businesses and Rise SEO has the competitive edge you need to start playing to win.

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