At Subaru, finding new and original ways to innovate is what drives us forward. We continuously endeavour to anticipate customer needs and to put our customers first in everything we do. It’s why we’ve been asking “what if” for the past 60 years.
In 1996, Subaru asked, “what if we combined the capability of a 4WD with the practicality of a station wagon?” And that’s how the Sport Utility Vehicle was born. In fact, the Subaru Outback kicked off Australia’s love affair with family SUVs - and it’s still one of the country’s most popular and award-winning SUVs today.