The Serpent & the Swan label was launched in 2009, by Sydney sisters Hayley & Lauri Smith and have quickly gained industry recognition with their androgynous clothing collections. Their unique, hand-crafted, animal inspired trimmings adorn each garment and are inspired by a shared childhood love of the animal kingdom & its mystical incarnations and has now become a hallmark of the Serpent & the Swan’s unique handwriting. Serpent & the Swan has received consistent press coverage in esteemed publications including Vogue Australia, ELLE Australia, GQ, Cleo, RUSSH, Nylon, Remix and Catalogue magazines and well as a number of online publications and celebrity product placement. Serpent & the Swan made their much anticipated debut at the 2013 Mercedes Benz Fashion Week Australia (MBFWA) with an installation in The Box, receiving critical acclaim from media and buyers in the Fashion Industry. Serpent & the Swan collections are sold in selected boutiques throughout Australia, internationally and online.