Home Grown and Healthy Producing Tender Tasty Meat' is the secret to a successful business.
A third generation beef producer, Geoff Jones, is very passionate and particular about the beef industry and the end product being produced, which led to he and his brothers purchasing Holiday Coast Meat & Smallgoods (HCM) eighteen years ago in 1998.
Growing up with his family on a large scale beef producing business in the Clarence Valley he was hungry for any information involving the industry, which soon led him to having a large involvement with a national campaign aimed at the improvement of the meat eating qualities.