Design is an important key to the market. But it is not only the design that makes products successful and saleable - factors such as the right price, distribution, quality and marketing are of the same importance and must also in my view be considered as part of the design process. The way that I understand cooperation with our clients is based on dialogue and consultation. We see ourselves as an external part of their research and development departments and bring in our long-term experience and know-how, our creativity, reliability and strength in concepts. The results of our work must be products that every interested consumer and buyer can afford to buy.