The first SM Cinema, under its current management, was started in 1987 at SM City North Edsa, although it has been operating a year earlier under a different management. Ever since, it became a part of the "malling" phenomenon as we know it today. Located in key areas in Metro Manila, as well as major provincial cities, each SM Cinema branches is easily accessible and situated in SM Supermalls near places of public interest---churches, schools, major roads and highways, etc. Because of this, SM Cinema has brought closer to the Filipino community one of their favorite past times?watching movies in great comfort and state-of-the-art audio-visual facilities.