Columbian Autocar Corporation (CAC), the exclusive distributor of Kia vehicles in the Philippines, began operations in January 1991. It was in 1996 that Columbian Autocar Corporation was ranked No. 4 spot in the Philippine automobile market. CAC first participated in the Car Development Program of the government and introduced the first ?People?s Car?- the Kia Pride, that created favorable reviews in the market. Today, it covers 3.0 percent of the country?s total market share ? with a total of 3,761 units sold in 2009. CAC has 54 dealerships and sales outlets nationwide. Its wide dealer network assures customers that they and their Kia vehicles will be taken care of wherever they are.