How the company came to be is an interesting story of GROWTH, STABILITY and LEADERSHIP. COLLINS traces it's begining from it's parent company, AUTOMATIC CENTER - the Philippines oldest, largest and most complete home and office appliance chain of store for 54 years now. This undisputed retail leader has consistently been among the top 300 corporation in the country with more than a billion peso annual sales. COLLINS started as a business machines division of the Automatic Center with only 5 people handling SHARP Calculator in 1979. The following years saw the tremendous success of Sharp Sales operations in the Philippines.