Susan needed antibiotics to fight a serious bacterial infection. However, she only had enough money to buy branded medicines for a treatment of 3 days. Generika Logo She got a little better, but the infection came back with a vengeance, and she needed to be hospitalized. Fortunately, some relatives pitched in and helped pay for the bills. Susan was lucky. Many similar incidents happen daily, and do not always have a happy ending mainly due to the prohibitive cost of branded drugs. Low-income families are especially vulnerable.