680 Home Appliances, Inc. was incorporated on August 28, 1968. Its primary purpose then was the sale of home appliances. The name ?680 Home Appliances, Inc.? was taken from the address of the original first store in 680 Rizal Avenue, Sta. Cruz, Manila. It was also selected due to the name's uniqueness signifying very good fortune and good luck in Chinese. Rizal Avenue or Avenida Rizal at the time was the country?s busiest and center of trade where it made its hallmark selling millions of electric fans and gas stoves then at less than half the prevailing prices with various giveaways.