SM Hypermarket was started by the Sy family back in the late '90s in response to the growing needs of the market for more convenience. The new retail format of combining a supermarket with a department store has only recently been accepted by Filipino shoppers in the a hypermarket set up. The first ones opened in Sucat, Bicutan, and Marilao were but trials. Today, SM Hypermarket, a new business entity of the SM Group of Companies, has been successful in creating the convenience of a first-rate indoor wet market, food and general merchandise store to provide one-stop shopping convenience for shoppers everywhere.