Theraply is a tech health and wellness company in Singapore. Our journey began in 2000, when the founder Valerie De Costa first set up shop within Peace Centre, located at Selegie Road as 'Nouriskin', a beauty salon. A few years later in 2009, the company changed it's name to 'Nouri Face & Body Concepts' and began making it's mark on the prenatal and postnatal pregnancy services industry as the first ever company to offer the traditional jamu treatments combined with modern technology. Success came along soon enough thanks to the secret formula of jamu recipes and massage techniques passed down from generation to generation in Valerie's maternal side of her family.
After years of dominating the pregnancy care space as a leader in service quality and results, the market opened up to plenty of similar providers and masseuse freelancers who adopted the unethical practices of hard-selling packages using aggressive and dishonest tactics, and the majority of them did not even produce any results for the customers who paid them exorbitant amounts of money. As more cases of this nature surfaced on the local news and social media, and the amounts of those parties affected and dissatisfied customers coming to Nourifbc to get their well deserved pregnancy care needs met increased significantly, the founders of NouriFBC took notice of this but were at a loss of how help future consumers avoid such problems from other companies.