I spent all my formative years working in London Advertising agencies where I acquired experience producing advertising concepts and copywriting for both national and international clients alike. I have been the Creative Director of an agency with a mix of consumer and B2B accounts and the Managing Director and Creative Director of a business to business agency. As well as being part of in-house teams in 2 multi national agencies where I produced ad campaigns and worked in teams in the area of New Product Development. In more recent years I have worked in a consultancy capacity for agencies and direct clients producing Direct Response off-the-page selling ads.