The UK’s first stadium-concept store; home to adidas Performance ranges including running, football, training and young athletes, as well as Originals and adidas by Stella McCartney.
The store is a celebration of London’s creativity, which in turn has inspired the store’s design and concept.
The store features top-of-the-range technology, with “Test & Create” areas in the football and running zones, where customers will be encouraged to take products for a test run.
A Sutu Wall in the football zone allows customers to play interactive games to try out product benefits.
Other features include mi-adidas customisation stations for shoes and apparel, allowing customers to create their own unique design from a blank canvas.