European Jewellery Company We are 5th Generation Family Business serving with Passion. We guarantee all items that we offer. We run our business with highest moral values and make sure our clients are happy with their purchase. We are located in Hatton Garden heart of Diamond and Jewellery trade in the United Kingdom. We manufacture every item listed on our website, thus eliminating traders and brokerage fees which allow us to offer you exceptional prices. All Diamonds are purchased through legitimate means, which are mined from Australia, Africa, Canada and Russia and are conflict free. We trade in accordance with the Kimberley Process. Every effort to describe the item with their respective image is made to ensure accurate representation. Private viewing of any item can be arranged with a prior appointment. Our Jewellery items are mainly in White Gold due to its popularity and demand, should you fancy anyone of our exquisite designs in Platinum, Yellow or Pink Gold please do call upon us and speak to one of our experts. To better serve you we are open to suggestions and feedback.