The Cotton London quintessentially a British brand, prides itself on understated luxury, unmatched elegance, innovation, utilising luxurious high-end cotton fabrics, modern technology, skilled artisan craftsmanship, superb customer experience, a continual progression of making our products even finer and an ethical and sustainable basis for our product line. The distinct British character of our products exudes unrivalled refinement and timeless tradition. Because it's not just cotton, it's the finest cotton.