Primera Sports Bournemouth are an independent leading bike specialist in Dorset. Our family run business helps support cyclists of all levels, offering over 80 top high-quality bike brands, stocking e-bikes, road bikes, mountain bikes and more. With an enthusiastic team that love bikes as much as our customers do, we pride ourselves on delivering exceptional customer service. All bikes purchased with us come with a free bike fitting, and we offer a free service 6-8 weeks after your purchase. Our specialist team even offer personalised services so we can design your very own custom build bike so you can get the best cycling experience. To find out more about our products or to make any enquiries, don’t hesitate to call us on 01202 775588 or email us at bournemouth@primera-sports.com