Over the recent years, trends like responsive design, bootstrap, mobile first and many others, resulted in creation of a certain website standard, with primary differentiator being the quality and quantity of content being created. Effectively, a lot of websites are beginning to look alike.This coupled with an expediential growth in developer demand and cost, puts a huge emphasis on the creation of the medium, rather than its merit. Here, we set out to create a new breed of company; primarily based on tapping into plentiful creative talent, lean learning and uncompromising drive to achieve.